Prior to the modern civil rights movement of the 1960s, the pay gap between African-American and white workers in the South was large overall, but also quite variable across location. Using 1940 census data, I estimate the white-black earnings gap of men for separate county groups called state economic areas, adjusting for individual differences in schooling and experience. I show that the gap was significantly greater in areas where, ceteris paribus, blacks were a larger proportion of the workforce, plantation institutions were more prevalent, more of the population was urban, and white voters exhibited segregationist preferences.