In the introductory chapter, we define racial rhetorical representation and outline its significance in comparison to other forms of substantive representation. In this review, we speak about the particular meaning of this form of representation for African Americans who have historically been overlooked by political parties and rely on political actors to keep their issues on the agenda. Following this discussion, we argue that elected officials who make targeted appeals largely differ in their motivations. Some are motivated by external pressure to advance group interest, something we define as reactive racial representation. Others, we argue, are more intrinsically motivated to speak out in support of particular groups. We define this form of outreach as being proactive racial representation. We argue that the latter likely better predicts correlations with other legislative activities and will receive higher levels of approval from the targeted population. We then discuss how we use a combination of hand-coding and computer-assisted content analysis to categorize a large corpus of press releases and tweets as being centered on Black political interests or not. We use this data as the basis for much of our analysis in the manuscript. We conclude the chapter with an overview of the book and a description of several of the data sources used in this study.