Divergent perspectives are typically rooted in contrasting worldviews which, in their own right, help to establish a certain social order and structure social relations in determined ways. Worldviews not only grant meaning to individual existence; they also help communities to pursue collective goals that advance their members’ mutual interests. In their turn, individuals establish communities and participate in collective actions in pursuit of their own interests. This chapter argues that human action is, in this manner, characteristically self-interested and oriented towards social relations at the service of collective projects. These collective projects are legitimated by common sense that grants meaning to social objects and events. Processes of social re-presentation serve to fashion objectifications that do not challenge a community’s underlying project. In this way, overcoming conflict requires unpacking contrasting action strategies in terms of projects supported by logical perspectives – that is, perspectives that make sense to the individuals involved. We propose an argumentation analysis protocol that serves to identify convergent claims. Whilst these do not reconcile contrasting projects, they provide the building blocks for mutually satisfactory solutions and reveal targets for social representation intervention.