Which social groups do citizens view as deserving of beneficial policy? Research on welfare deservingness has long emphasized relatively homogeneous deservingness perceptions, raising concerns that groups widely seen as undeserving could be systematically disadvantaged in policymaking. More recent findings point to variation in deservingness perceptions across geography, time, and individuals. Building on these insights and on studies that examine specific groups in isolation, we claim that ideology systematically shapes divides in how social groups are perceived. Because left-wing and right-wing individuals prioritize different considerations—groups’ needs on the left, merit, reciprocity, and identity on the right—we expect them to differ in the level of deservingness attributed to most groups. Drawing on survey data collected among 5,541 German and 6,020 French citizens, we provide unique evidence on perceived deservingness for a broad range of politically salient target groups by adopting a cross-group perspective in two different contexts. Crossed random effects models depict the expected ideological divides for most groups. These divides create incentives for political parties to compete over “who gets what” and, thereby, to represent diverse interests including those of groups perceived as less deserving on average.
