Childhood phobias are complexly determined but responsive to behavioralinterventions. This review focuses on emotive imagery, a variant ofsystematic desensitization developed specifically for use in treatment ofchildren’s excessive fears. Although emotive imagery appears to be a usefultreatment procedure, further research is needed before it could be consideredas having “well-established” empirical status. Several otherimportant methodological and theoretical issues are emphasized.