This article examines cases of governors who established a foundation for school choice between 1980 and 1996. Education was a strategic issue around which they sought to alleviate economic concerns and anxieties about desegregation to realize their vision of building, yet again, a New South. As part of this process, southern governors extolled the values of the free market in deracialized ways and networked to pass comprehensive education reform grounded in neoliberal ideologies including individualism and competition.
