Lexical acquisition often occurs through reading, yet little research has compared how cognates, false cognates, and noncognates are learned contextually through reading. To this end, we conducted a week-long pretest-training-posttest study with 54 adult Polish learners of English. During three sessions on consecutive days, participants read 45 short stories (170–317 words) containing 90 target keywords (30 cognates, 30 noncognates, 30 false cognates). We examined how word type, context informativeness, and number of keywords occurrences affected keyword learning. Additionally, participants were randomly assigned to a control or awareness-raising group, the latter trained to notice cross-linguistic similarities. Mixed-effects models showed learning of all word types at immediate posttest, with cognates being learned the most and false cognates the least. Higher context informativeness and more keyword occurrences improved learning for all keywords, but false cognates benefited the most from contextual clues. However, raising awareness of cross-linguistic similarity did not enhance contextual learning.

A common way of acquiring multiword expressions is through language input, such as during reading and listening. However, this type of learning is slow. Identifying approaches that optimize learning from input, therefore, is an important language-learning endeavor. In the present study, 85 learners of English as a foreign language read short texts with 42 figurative English phrasal verbs, repeated three times. In a counterbalanced design, we manipulated access to definitions (before text, after text, no definition) and typographic enhancement (with bolding, without bolding). The learning was measured by immediate and delayed gap-fill and meaning generation posttests. All posttests showed that learning with definitions was better than without, and that access to definitions after reading was more beneficial than before reading. Typographic enhancement effectively promoted contextual learning of phrasal verbs and increased the learning advantage associated with presenting definitions after reading.

We study two quick-service restaurant (QSR) chains based on regional ethnic foods that were launched in China and India. The products that these QSR ventures offered had hitherto been sold by fragmented street vendors who typically operated single outlets. Inspired by the successful business models of international QSR brands, these entrepreneurs developed business models to popularize their chosen regional ethnic foods in multiple new regions and grew their organizations to 1,400 and 300 outlets in China and India, respectively. We build on the recently coined concept of ‘secondary’ business model innovation (SBMI), which is based on inter-organizational learning, break down its constituents into creative and imitative, specify the mechanisms through which it is achieved, and propose that it is a specific case of the more general construct of creative imitation.