As of the beginning of 2016, out of 100,000 “Islamic State in Iraq and Syria” (ISIS)fighters in Iraq, Syria, Sinai and North African Countries, one-third were foreign-bornfighters from European and Asian countries (AFP Tunis 2013). Although most of the men camealone, seduced by advertised sexual adventures, the official guiding rule by the ISISCaliphate was to establish true marriage with real Muslim brides (Milton and Dodwell 2018).The Western women were then addressed to come and help in administrative, teaching andnursing tasks while also instituting families with jihadi fighters. Estimations are that atleast 450–500 Western women of different ages left their countries to join ISIS mujahedin.For these mobilization efforts, social networks were utilized to serve as means ofcommunication, coordination and conversion of women’s minds. The skilled usage of differentlevels of social networking tools, combined with precise audience targeting, turned theefforts into powerful recruiting instruments for mobilization of women into terroristactivities. The ISIS strategy included careful selection of different scenarios andstoryboards for different target audiences, thus maximizing the impact of the exposure tothe message and mobilization.