Agile teams often encounter obstacles in systematically identifying the underlying root causes of collaboration challenges and deriving effective countermeasures. Grounded in the Design Research Methodology, this study investigates a hybrid AI-human approach for targeted generation of problem-specific reference and impact models to enhance systematic improvement in agile product development. A structured workflow integrates AI capabilities (e.g. scaffolding, consistency) and expert knowledge (causality, context), while a three-stage review ensures methodological rigor and result reliability.