Drawing on a project conducted between 2017 and 2020 for the UK Centre for Global Higher Education (CGHE), this article discusses the place of third space professionals within a changing professional workforce in UK higher education. At the same time as routine administrative roles in registry environments have, by and large, been superseded by online registration and data management facilities, new roles have emerged in a ‘third space’ between academic and professional spheres of activity. These have created issues of visibility, place, recognition and reward for those occupying them. Examples are given of a misalignment between such individuals and the organizational structures within which they work, affecting, for example, job descriptions, titles and promotion and progression criteria. The article goes on to reflect on the perceptions of senior institutional managers who are responsible for maintaining institutional structures, as well as of those in third space roles, and suggestions are made as to ways in which adjustments might be made for the future.