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Shaped by Confucius: The Cultural Origin of Corporate Behavior

Published online by Cambridge University Press:  16 April 2026

Zhihui Gu
Affiliation:
Nankai University Business School guzhihui@nankai.edu.cn
Hao Liang
Affiliation:
Singapore Management University hliang@smu.edu.sg
Hanyu Zhang*
Affiliation:
Nankai University Business School
*
hanyuzh@nankai.edu.cn (corresponding author)

Abstract

We examine how Confucian culture operates as an informal institution by fostering relational contracts that substitute for formal legal frameworks in shaping corporate behavior. Using data on historical Confucian academies near firms’ headquarters in China, we find that greater cultural exposure is associated with higher investment in stakeholder relationships—measured by social contribution, stakeholder protection, courtesy expenses, patenting, and trade credit. These effects persist after controlling for human capital and alternative cultural influences, and weaken in regions with stronger formal institutions. Our findings highlight the enduring role of culture in supporting trust-based governance when formal contracting is limited.

Information

Type
Research Article
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of the Michael G. Foster School of Business, University of Washington

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