← One of the best meetings we ever attended as moderators enabled a diagnostics company to bring its latest product to market six months earlier than planned, generating significant additional revenue. How was this achieved?

Believe it or not, the breakthrough came about because we were able to create and maintain orientation in a critical discussion despite an incredible amount of detail. Thanks to skilful navigation through the various issues (technical, medical, legal and commercial), the team was able to gain remarkable new insights and remove several go-to-market barriers more quickly than expected.

Practically speaking, this took place in a so-called ‘lessons learned meeting’, when past mistakes, successes and their consequences (findings and measures taken) are jointly considered. The following illustration (Figure 15) shows the poster we used.