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413 results in IT Management and Ecommerce

Page 2 of 21

Mastering Information Skills for the 21st Century
  • Myrna Machet
  • Published by:
    University of South Africa
    Published online:
    28 February 2020
    Print publication:
    19 July 2012
  • Information communication technology (ICT) has changed the way we access and use information. It has also dramatically increased the amount of information available. The information environment constantly changes, and it requires particular skills to make use of the bewildering flood of information. These skills, collectively referred to as information literacy skills, include the ability to locate, evaluate, and use information effectively. They are important for everyone, but especially for undergraduate students. This book will not only ensure that you, as a student, cope with your studies, but will also enable you to participate in the global economy and keep abreast of the ever-changing environment once you graduate. The book examines the various aspects of information literacy, including finding information in a range of sources and resources, such as a library and the internet; and differentiating between various types of resources such as journals, grey literature, government publications, data bases and the internet. It demonstrates how to search electronic information sources effectively, and evaluate information obtained from the internet. It clarifies what is ethical use of information. Also covered in this book are the essential skills of compiling notes and summaries from sources; reading and writing skills - especially as related to writing assignments; and referencing methods needed for compiling an accurate and complete bibliography. The book includes self-test activities and is an indispensable tool for undergraduates.

Digital Innovation and Entrepreneurship
  • Dick Whittington
  • Published online:
    06 December 2018
    Print publication:
    12 July 2018
  • The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Knowledge Driven Development
  • Bridging Waterfall and Agile Methodologies
  • Manoj Kumar Lal
  • Published online:
    20 October 2018
    Print publication:
    08 March 2018
  • This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Important topics such as requirement analysis, solution design, application design, and test design are discussed in depth. It establishes a connection between enterprise knowledge and project knowledge for continuous improvement and accelerated project delivery. Separate chapters on end-to-end project delivery, compliance and protocols and interface with existing methodologies makes it useful for the readers. Several case studies and examples are interspersed throughout the text for better understanding.

Social Media and Electronic Commerce Law
  • 2nd edition
  • Alan Davidson
  • Published online:
    06 August 2018
    Print publication:
    26 November 2015
  • The ever-evolving nature of electronic commerce and social media continues to challenge the capacity of the courts to respond to privacy and security violations in 'cyberlaw'. Social Media and Electronic Commerce Law is designed to provide students and legal practitioners with a thorough and engaging exploration of the laws, regulations and grey areas of commerce via online platforms. This new edition has been thoroughly revised to address changes in legislation and recent court judgments, and to reflect the dynamic sphere of social media. New chapters focus on internet and e-commerce law regarding social media, P2P file sharing, Cloud computing and workplace issues, with an emphasis on data security made particularly relevant by the proliferation of hacking incidents. Written in an accessible style, Social Media and Electronic Commerce Law investigates the challenges facing legal practitioners and commercial parties in this dynamic field, as well as the underlying legal theory that governs it.

  • 1 - About Innovation and Entrepreneurship

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 1-51

  • Summary

    Innovation is about ideas and their exploitation through product and service offerings: creativity and imagination are crucial to success, as are questioning, testing and incisiveness. An entrepreneur has talent and determination to turn an innovation into a sustainable business: they work with a risk profile ranging across people, technology, systems, the marketplace and the economic landscape. Knowledge, skills and connections with these domains must be built, hired and purchased for successful delivery of innovation. Succeeding in the design, operation and growth of a business needs a blend of innovation and entrepreneurship, and the balance needed changes over time. This chapter first addresses aspects of innovation: • Innovation process – how ideas become successful business offerings • Ecosystem – the importance of locating innovation in a market context • Types of innovation – and the market impact of each type • Historical context – longer-term models of development • Innovators – parties involved and their motivations It concludes by addressing the principal ingredients for success, and the most common reasons for failure in innovation and entrepreneurship.

  • 3 - Promotion and Sales

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 98-153

  • Summary

    Promotion, marketing, or demand generation, is about establishing an attractive, distinctive and accessible position within a targeted market, and doing this effectively, using affordable methods. Sales is about enhancing the value of the venture through balanced exchange with a customer. It is also about building customer communities to seed future development. Promotion is about opening opportunities, sales is about closing these into deliverable and value-creating contractual agreements. Synchronization of promotion and sales drives growth through a beneficial feedback relationship. This chapter addresses generation and satisfaction of customer demand to achieve objectives: • Scoping and analysing target market structure: defining, quantifying, understanding customers • Scoping and analysing the target market dynamics: assessing opportunities and threats • Promoting the business: creating visibility, building brand value and influence • Managing sales: managing stakeholders, planning engagement, negotiating exchanges and building communities For each topic, this chapter introduces and illustrates considerations and techniques, including through the rolling case study.

  • Appendix A: - Principal Terms of Product Licensing Agreements

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 391-396

  • Summary

    There is a collection of terms that it is particularly important to consider when producing a licensing agreement to be offered to customers. This Appendix gives explanations, cautions and in some cases, optional forms of words for the principal terms. It is important to note that the specific wording adopted may need to be reviewed in the light of applicable legal jurisdictions. Topics covered include: • Parties to the agreement • The IP that is licenced by the agreement • Grant of licence • Restrictions • Applicable use • IP Rights • Licensing of any 3rd party products • Payments and payment terms • Liabilities • Warranties and disclaimers • Termination • Jurisdiction

  • 6 - Growth and Scalability

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 232-284

  • Summary

    Business growth means increasing performance against a measure of success. Business scalability means operating and performing effectively as the business grows, able to do more at a reducing marginal cost. A venture can grow without being scalable and a venture designed to scale may not grow. Start-ups focus on ideas and their exploitation; scale-ups focus on driving market consumption through an organization designed to operate at scale. An entrepreneurial mindset increasingly dominates over an initial innovation focus. The structure provides a logical coverage: • Setting strategy – ambitions, indicators, drivers, risks • Planning for growth and scalability – financial forecasting, capability requirements, discontinuities • Projecting financial growth – revenue, cost, margins • Designing a team – selecting and incentivizing the right mix • Designing capability – general drivers and capability-specific scalability • Assessing funding requirements and options – organic growth, investment • Raising investment • Creating a business plan These subjects are each addressed from the perspective of applicable considerations and techniques, illustrated by the rolling case study.

  • Appendix B: - Principal Terms of Customer Service Agreements

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 397-402

  • Summary

    There is a collection of customer service terms that it is particularly important to consider when producing a service agreement to be offered to customers. This Appendix gives explanations, cautions and in some cases, optional forms of words for the principal terms. It is important to note that the specific wording adopted may need to be reviewed in the light of applicable legal jurisdictions. Topics covered include: • Parties to the agreement • Term of the service • Payment and payment terms • Defining the services to be provided • Service provider’s obligations • Service user’s obligations • Additional services • Confidentiality and non-disclosure • Liabilities • Warranties and disclaimers • Termination • Non-poaching of staff • Jurisdiction

  • 8 - Leadership and Structure

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 331-376

  • Summary

    The leadership team works within a legal structure to deliver business objectives. This implies responsibilities to establish and sustain an organization that values, motivates and rewards its people; to plan and control resources; and to ensure compliance with relevant reporting and taxation regimes. It is important that the leadership team remain aware of their legal duties and of the risks that they carry with respect to those who work within the organization or who participate as investors, shareholders or providers of professional services. Without such awareness both the business and its leaders may be exposed to legal or financial redress. The topics covered by this chapter include: • Requirements and responsibilities of leadership, management and governance – directors, employees and contractors • Financial planning and control – cash management and the setting, balancing and monitoring of budgets • Business structural and legal requirements – corporate, contractual and shareholding structures and agreements The coverage equips the entrepreneur with sufficient understanding of the necessary requirements, options, relevant considerations and principal decisions needed.

  • Glossary

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 410-433

  • Summary

    The business world and the digital economy each bring a wide range of specialist terms that are used without explanation. It is important therefore for an entrepreneur to be aware of the terminology that is likely to be used, so that they can contribute knowledgably and with confidence. The glossary provides clear descriptions of the meaning of around 300 specialist terms and abbreviations, ranging from Actor, Actual Market Value and Adaptive customization, through Monthly Recurring Revenue (MRR), Multisided platforms and Net Fee Income (NFI), to Vesting, Virtual reality (VR), White labelling and the World Intellectual Property Organization (WIPO). The glossary is included as an integral part of the book for easy reference, and is also available as an ancillary resource on the companion website.

  • 5 - Value Capture

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 193-231

  • Summary

    A business meets its objectives by creating value, both for its customers and for itself: this chapter is about the process of capturing value into the business to feed sustainability, development and growth. This chapter addresses the following: • Setting a strategy for value capture – defining objectives, assessing competitive, collaborative and negotiation implications of market forces and creating a return-on-investment (ROI) case • Defining what will be offered to the customer – evaluating licensing and service definition options –assumed purchasing process – capex or opex and payment terms • Creating and calibrating a pricing structure – cost plus pricing, demand or value based pricing, dynamic pricing, competition-based pricing, skimming and penetration pricing, freemium pricing, free and open source pricing – bundling, banding, trial period, discounts, optional features • Drivers of business valuation and principal methods – accounting valuation, asset-based valuation, market valuation, sales and profit multiples, strategic valuation Principles, considerations and techniques are introduced and illustrated using a collection of real-world examples and rolling exemplar.

  • 4 - Delivery and Operations

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 154-192

  • Summary

    Driving objectives for scalability and growth whilst managing continuing development demands careful consideration and planning. This chapter offers generally-applicable principles and techniques, including: • How required services and materials will be sourced and managed through the supply chain, including standardization and options for out-sourcing • How the desired customer experience will be achieved through the design of a customer journey • How continuing development will be prioritized and planned including technology readiness, requirement prioritization and roadmap design • How development, release and deployment of the offering will be managed and controlled, including variation and source code management • How the offering will be delivered to customers, including through a channel strategy and routes to market For each of these topics relevant principles, considerations and techniques are introduced and illustrated using real-world examples and the rolling case study. Many of the subjects introduced in this chapter are large and sophisticated: the approach adopted is structured and presented at a level to serve the principal needs of the entrepreneur.

  • 2 - Framing the Business

  • Dick Whittington, University of York
  • Book:
    Digital Innovation and Entrepreneurship
    Published online:
    06 December 2018
    Print publication:
    12 July 2018, pp 52-97

  • Summary

    Framing a venture makes a real contribution to its value. It creates a shared and constructive baseline for evaluating choices, giving clarity to the team and to those with whom they need to communicate. It expresses a commonly held, high-level understanding that evolves with the venture and contributes to the process of continuing development. A poorly framed venture results from, and exacerbates, confusion and division. Ad hoc decisions can lead to continuing fragmentation, loss of focus and mounting stress. A business is framed by answering: • What is the mission? • Who is the customer – business ecosystem? • What is the offering, and how is it distinctive? • What is the problem that is solved? • How will success be measured – key objectives and KPIs? • What are the risks to be mitigated or transferred? • What is the plan to make it happen? Each of these answers is developed further by a later chapter. A business idea is introduced as a sample case exercise for illustration throughout the book. Its complete design is incrementally completed as the book progresses. A template for business design is introduced to capture, record and manage the evolving business design.

Page 2 of 21