In this chapter, we look at sociolinguistic aspects of globalization. The sociolinguistic turn entailed a focus on variation, which became more intricate as social barriers shifted. Recent changes have intensified such trends, and today language variation is no longer seen as static, in a socially stratified and rather rigid system. Rather, it represents a negotiated system and a fluid form of identity construction characterized by ever-widening social networks in an increasingly digital world. We look at superdiversity in the postmodern world and effects of mobility on sociolinguistic repertoires, present theoretical and methodological issues, both geopolitically and geoculturally, and introduce the World Language System, which orders the world’s languages into different layers according to criteria such as usage, function and speaker numbers. Finally, we look at winners and losers of language and globalization (countries, companies and individuals) so as to assess general sociolinguistic trends in a postmodern world.

We will look at attitudes and value judgments which speakers and communities have about English dialects and discuss their social relevance of language in general. We will see that language is not only a means to share information but an essential part of social life which helps us organize ourselves and define our identity. There are different levels of usage (regional, social, ethnic, individual) and that variation has regional, social and individual dimensions. We start with a short discussion of general attitudes about language varieties, look at social prejudice based on language usage, find out why some varieties are stigmatized whereas others have high prestige and get a first glance of perceptions about standard and non-standardized varieties. Looking at examples from English around the world, we take a look at perceptual dialectology to demonstrate how views toward dialects affect our ives – not forgetting their negative side effects.

In this chapter explore language usage and interaction in general and discuss the overlap of sociolinguistics with the fields of pragmatics and discourse analysis. We will investigate the conventional patterns used by speakers when they construct, participate in and evaluate discourse at large. The concept of face is an important one here, namely the self-image of speakers that they wish to maintain and protect via the sociolinguistic resources available to them: speech events in the form of narratives, telephone conversations, weblogs, university lectures, etc. Context effects on sociolinguistic interaction are discussed with examples of turn-taking, power, solidarity and cross-cultural communication, and also with a focus on social hierarchies and language practices in the workplace. We conclude with a discussion of crossing and translanguaging in multilingual contexts.

We take a look at fundamental principles that operate when social and/or regional varieties of English are in contact with each other or with other languages. We take a historical look at English and explore various contact settings which have shaped its development, from contact with Old Norse, Latin and Norman French to the present day. We discuss patterns of bilingualism and multilingualism, that is when speakers use two or more languages in their everyday lives. As the product of migration and colonization, different kinds of English have emerged in different locations around the world. We learn how new dialects emerge as a product of new-dialect formation and how contact-derived varieties such as pidgins and creoles develop under conditions of language contact, with emphasis on different theories of origins. Finally, we discuss the so-called Global Englishes which have emerged as a product of second-language learning around the world.

ILanguage issues may have a political dimension, and English has played a major role in this around the world. In this chapter, we look into sociolinguistic aspects involved in politics and nation building, for instance whether English should be adopted to serve in all official functions as a national or official language, or whether a local language, accessible to larger sections of a community, should be adopted instead. We discuss how and to what extent governments should plan and orchestrate language-related activities in education and public discourse, and we look at language policies implemented in the US and Ireland as cases in point. We discuss the impact of governmental bodies on language planning as in the Speak Good English movement in Singapore, and present efforts to achieve language revitalization, which are preeminent considering language obsolescence around the world. The chapter ends with a look at language rights in migrant communities.

In this chapter we will disco≠≠≠ver that language variation is a normal characteristic of speech on all language levels: in the sounds of accents, words, in grammar but also in discourse. When speaking, we always face alternative choices, and these are determined by our regional and social backgrounds and by the context of situation. We will discuss the concept of the sociolinguistic variable in more detail and find that variation is rule-conditioned and systematic. We focus on all actors and factors involved: the social dimension of variation (individuals, groups, communities) and its social correlates (region, class, gender, ethnicity, education). Last but not least, we will look at the spread of innovative features and trace patterns of diffusion from individual speakers, the point of origin of change, throughout wider society (via processes such as actuation, diffusion, and embedding).

In this chapter we trace the development of the field from its beginnings to the present. Before the start of sociolinguistics proper in the early 1960s, regional dialectologists had already made considerable efforts to explore the spatial dimension of language variation, using different methodologies to collect data on regional dialects. The impact of the so-called sociolinguistic turn is discussed with reference to Labov’s early work (on the island of Martha’s Vineyard and in New York City), and some principal findings and methods of early work in the field are introduced. We will take a first look at the subsequent waves of variationist sociolinguistics, social network theory and communities of practice, which entail a focus on individual speakers and their social grouping and ordering as well as their orientation and affiliation with other speakers in indexical relationships. The chapter concludes with some recent developments and a presentation of current research themes.