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In "The language of International Corporate Ethics," Tom Donaldson largues that ethical languages focusing on avoidance of harm to human beings; on rights/duties: and on rules spelled out in a social contract are better for characterizing international corporate responsibility than languages promoting virtue; the mastering of the self; or the maximization of human welfare. While some of what Donaldson says about the strengths and weaknesses of individual theories is quite plausible and relatively noncontroversial, Donaldson does not, in my judgment, establish that the three theories he favors are indeed better equipped to cope with problems of corporate responsibility than the three he dismisses. I will focus upon four major problems with his analysis.
In a recent paper, Kenneth Goodpaster formulates three versions of the stakeholder theory of corporate social responsibility. He rejects the first two versions and endorses the third. I argue that the theory that Goodpaster defends under the name “stakeholder theory” is a version (albeit a somewhat different version) of Milton Friedman’s theory of corporate social responsibility. I also argue that the first two formulations of the stakeholder theory which Goodpaster discusses are at most only slight modifications of other theories. I conclude by formulating a fourth version of the stakeholder theory which I believe does constitute a substantial departure from earlier theories of social responsibility.
In The Moral Dimension, Amitai Etzioni critiques the neoclassical economic paradigm (NEP), a model built upon ethical egoism and which equates rationality (the logical/empirical domain) with the maximization of preferences by self-interested economic units. Etzioni finds the NEP’s exclusion of the moral/affective domain to be a glaring failure and, because of this omission, he claims that the economic model is not capable of achieving its design functions: prediction and explanation. Etzioni introduces a socio-economic model, the I & We paradigm, in which the moral/affective encapsulates the logical/empirical. Further elaboration and testing of this model remains to be undertaken. We find it to hold more promise than its neoclassical economic rival, and we explicate its value for the modern manager.