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Embracing nonfiction: How to extend the Distancing-Embracing model

Published online by Cambridge University Press:  29 November 2017

Deena Skolnick Weisberg
Department of Psychology, Levin Building, University of Pennsylvania, Philadelphia, PA 19104. deena.weisberg@psych.upenn.edu
Stacie Friend
Department of Philosophy, Birkbeck, University of London, London WC1E 7HX, United Kingdom.


The Distancing factor of Menninghaus et al.'s model includes schemas that remind consumers that the representation is fictional. Although they claim that these schemas are crucial to the functioning of the Embracing factor of the model, we argue that consumers can have similar responses to nonfictional representations. We urge the authors to expand their model to include such cases.

Open Peer Commentary
Copyright © Cambridge University Press 2017 

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