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Olivola, Christopher Y. and Sussman, Abigail B. 2015. The Cambridge Handbook of Consumer Psychology. p. 564.
Published online by Cambridge University Press: 27 June 2014
Recent research has identified several judgment and decision making tendencies associated with right-leaning political ideologies that are difficult (if not impossible) to explain in terms of stable, negative affective appraisals because they (1) are uncorrelated with the negativity of the stimuli being considered, (2) do not reflect divergent affective evaluations, and (3) can be eliminated by superficial manipulations and interventions.
Many behavioral tendencies associated with right-leaning (conservative) political ideologies are malleable and unrelated to negativity
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