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Memes and the evolution of religion: We need memetics, too

Published online by Cambridge University Press:  07 March 2016

Susan Blackmore*
Department of Psychology, University of Plymouth, Portland Square, Plymouth PL4 8AA, United Kingdom. susan.blackmore@virgin.net


In their analysis, Norenzayan et al. completely ignore memetics, which, unlike other theories, treats memes as replicators and looks to memetic as well as genetic advantage. Now that memes are evolving ever faster, genetic advantage is less relevant. So when religious and secular values are at odds, we need a memetic analysis to understand what is going on.

Open Peer Commentary
Copyright © Cambridge University Press 2016 

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