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Embracing nonfiction: How to extend the Distancing-Embracing model

  • Deena Skolnick Weisberg (a1) and Stacie Friend (a2)

Abstract

The Distancing factor of Menninghaus et al.'s model includes schemas that remind consumers that the representation is fictional. Although they claim that these schemas are crucial to the functioning of the Embracing factor of the model, we argue that consumers can have similar responses to nonfictional representations. We urge the authors to expand their model to include such cases.

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Embracing nonfiction: How to extend the Distancing-Embracing model

  • Deena Skolnick Weisberg (a1) and Stacie Friend (a2)

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