Following his article ‘Global English invades Poland’
(ET50, Apr 97, Vol 13.2), the author explores the comparable impact of English on advertising
in a second Eastern European nation.
Global English continues its unchecked spread, not only as the second language
of choice for more people than any other, but also as an infiltrator whose words creep
into the fabric of other languages through such avenues as film, television, popular music,
the World Wide Web, advertising and youth culture.