In 1894 the prominent English journalist and religious visionary, W. T. Stead, published If Christ came to Chicago!, a work of investigative journalism focusing on the problems of the modern city. The book constituted a manifesto for Stead's notion of the ‘Civic Church’, a religious movement through which he hoped to revive a sense of national religion, and unite churches and philanthropic associations around a shared commitment to follow Christ's example of social service. This article explores the development of Stead's ‘Civic Church’ ideal and his campaign to achieve this in Britain's urban-industrial society between 1886 and 1895.