This contribution presents a perceptual dialectology study conducted with 123 Albanian-speaking participants, who rated the correctness and pleasantness of speech around Albania. We investigate how ratings were modulated by three factors: a well-established dialectal division within Albania, relative urbanization across the country, and the participants’ dialect backgrounds. These three factors were found to interact in the correctness and pleasantness ratings given by the participants, which is generally consistent with previous perceptual dialectology studies conducted in other linguistic settings but also highlights some nuances and complexities in this relationship. While heavily urbanized centers in central Albania were rated as highly correct and pleasant independently from prior dialect descriptions or dialect background of the participants, in one dialect area, less urbanized counties were rated more pleasant. We argue that these insights from non-linguists could serve as starting point for future scientific inquiry.