Under the general heading terms of address I propose to describe (1) vocatives, or terms of direct address to call persons by, and (2) designatives, or mentioning terms, which one uses as part of connected discourse in speaking of persons. In the order of approximately increasing complexity, I shall discuss pronouns, proper names, titles, and kinship terms. The scope of the present account will include only current usage in colloquial Mandarin. But, unless otherwise qualified, what I have to say will in fact be valid for large sections of China.