A large body of literature examines the drivers of individual attitudes towards international trade policies. This article contributes to this literature by exploring the role of border regions across the European Union (EU). Border regions offer a unique context for examining trade attitudes. Residency in either EU, non-EU, or maritime borders generates differential impacts on individuals’ support for distinct trade policies. Focusing on attitudes towards import duties and EU trade agreements, this article demonstrates that individuals in non-EU borderlands and maritime border regions are particularly supportive of lowering import duties, whereas support for extra-EU trade agreements is largely uniform across regions, with only a modest positive tendency among maritime residents. Broader sentiment on trade shows limited regional differences, chiefly between EU-border and non-EU-border residents. Including a battery of control variables drawn from the literature, the article leverages individual-level data at the most fine-grained level available in the EU to explore these dynamics relying on several regression models. This article speaks to both the literature on trade attitudes and border studies by offering a conceptualization of borders that distinguishes between EU borders, non-EU borders, and maritime borders, each of which has distinct implications for individuals’ trade attitudes.