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“They’re Not Thinking on the Same Side We Are”: Street-Level Activation of Parents under Universal Credit

Published online by Cambridge University Press:  15 August 2025

Levana Magnus*
Affiliation:
Business School, University of Bristol, Bristol, UK
Marsha Wood
Affiliation:
Institute for Policy Research, University of Bath, Bath, UK
*
Corresponding author: Levana Magnus; Email: Levana.magnus@bristol.ac.uk
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Abstract

In the UK, parents receiving working-age social security benefits have been the target of intensifying labour market activation policies, particularly following the introduction of Universal Credit (UC). Concurrently, state support for parents has reduced, and help with childcare is complex and limited. Under UC, parents, and increasingly mothers, are meeting more often with street-level agents, Work Coaches, who are responsible for ‘activating’ parents into work. Work Coaches operate at the interface between the state and citizens, but we know little about street-level implementation of UC. Through analysing interviews with ten Work Coaches and sixty-seven parents, this article draws on a gendered street-level approach to explore how policy limits choices for Work Coaches (by restricting spaces for personalisation) and parents (by rules determining how to manage work and care responsibilities). Within this rigid context, moral assumptions of low-income parents emerge, with increased expectations placed on mothers and outdated assumptions about fathers.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Table 1. Work related requirement for lead carers and lone parents