This article critically appraises the UK Labour government’s early approach to parental leave reform following the 2024 election, comparing pre-election promises with post-election policy directions. Drawing on Daly’s conceptualisation of care as a policy good (Daly, 2002), we analyse Labour’s reforms across three overlapping dimensions central to their pre-election pledges: access and pay levels, leave design and entitlements, and inclusion of diverse families. We argue that Labour’s current approach adheres to liberal welfare principles, with market-oriented reforms prioritising economic productivity over care provision, perpetuating implicit maternalism while systematically excluding working-class, minority ethnic, and self and precariously employed families. In contrast, care-centred approaches pioneered elsewhere in Europe demonstrate that gender equality, social inclusion, and economic productivity are mutually reinforcing rather than competing objectives. Echoing calls from the Women and Equalities Committee for transformative change, we argue that Labour’s incremental approach cannot achieve reforms that work for parents or the economy without embracing care-centred policies.