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Grounded procedures of connection are not created equal

Published online by Cambridge University Press:  18 February 2021

Daniel Wentzel Open the ORCID record for Daniel Wentzel [Opens in a new window] ,
Benjamin von Walter  and
Philipp Scharfenberger
Daniel Wentzel
Affiliation:
RWTH Aachen University, Chair of Marketing, 52072 Aachen, Germany wentzel@time.rwth-aachen.de; https://www.time.rwth-aachen.de/cms/TIME/Die-Research-Area/Marketing-MAR-/MAR-Team/Lehrstuhlinhaber/~ehdb/Wentzel-Daniel/lidx/1/
Benjamin von Walter
Affiliation:
FHS St. Gallen University of Applied Sciences, Institute of Business Management, 9001 St. Gallen, Switzerland benjamin.vonwalter@ost.ch; https://www.fhsg.ch/en/persons/member/benjamin-von-walter-4391/
Philipp Scharfenberger
Affiliation:
University of St. Gallen, Institute for Customer Insight, 9000 St. Gallen, Switzerland. philipp.scharfenberger@unisg.ch; http://www.ici.unisg.ch/en/team-2/philipp-scharfenberger/
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Abstract

Lee and Schwarz propose that grounded procedures can also be related to connection rather than separation. Drawing on consumer behavior research, we point to different grounded procedures of connection – in terms of the motor actions involved, their salient properties, and their motivational conditions – and discuss how procedures of separation may be affected by the procedures of connection that precede them.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 44 , 2021 , e27
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Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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