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Using food insecurity in health prevention to promote consumer's embodied self-regulation

Published online by Cambridge University Press:  11 May 2017

Olivia Petit  and
Charles Spence
Olivia Petit
Affiliation:
INSEEC Business School, 33070 Bordeaux Cedex France opetit@inseec.com www.researchgate.net/profile/Olivia_Petit
Charles Spence
Affiliation:
Crossmodal Research Laboratory, Department of Experimental Psychology, Oxford OX1 3UD, England. charles.spence@psy.ox.ac.uk www.psy.ox.ac.uk/team/charles-spence
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Abstract

Health messages designed to address obesity are typically focused on the long-term benefits of eating healthy food. However, according to the insurance hypothesis, obese people are food insecure, and this causes them to be overly concerned about short-term consumption. As such, it is necessary to rethink public health messaging and consider how to reduce short-term insecurity by eating healthy food.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 40 , 2017 , e126
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Copyright © Cambridge University Press 2017 

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