Using Alabama as a case study of the beauty industry, this paper will demonstrate how licensing laws and regulations affected barbers and beauticians as they struggled to gain more clientele than their competitors. In the early twentieth century, white men dominated the market for cutting hair. Though the process started mid-century, by 1980, that relationship was inverted as women found themselves far outnumbering men. This research helps explain the gendered inversion of labor market trends while providing more general insights into the role of licensing laws in labor markets. Importantly, this work explores how race shaped labor market regulations, which affected and continue to affect labor markets and individual businesses in important ways.

The goal of this paper is to explain the multivariate causes of this important labor market reversal using an analysis of race, gender, and political economy. It will argue that the advocacy for restrictive licensing laws and regulations, the failure to innovate and adapt to new styles in hair, and the racial and gendered makeup of the Barbers, Beauticians, and Allied Industries (BBAI) led to the ultimate failure of the union and the overall decrease in barbers during the latter half of the twentieth century. On the other hand, the degree to which black women were represented on licensing boards and played a role in the unique structure of cosmetology groups and unions led and contributed to the proliferation of cosmetologists during the same period.

This paper demonstrates tensions between national environmental policies and international free trade rules and traces business reactions to environmentalism through a study of the Can War, a controversy over a Danish ban on beverage cans from 1970 to 2002. At its core was a conflict between Denmark and the European Economic Community (EEC, later the European Union, EU) over free trade versus environmental objectives. This study of the Can War demonstrates how environmental concerns were entangled with national and economic interests, but also how brewers, retailers, and packaging producers used environmental and economic arguments in pragmatic ways and adapted to changing political and economic environments. Thus, the paper adds to the literature on the formative years of environmental politics, with a focus on business interests and a conflict between a nation-state and the EEC in a period when environmental concerns gained political momentum yet remained contested in a system based on free trade. This study also adds to the literature on waste-handling by demonstrating how the Danish return system changed from one based on reuse to one based on recycling; it further shows how beverage cans went from banned to uncontested, everyday objects. Through a comparison with Sweden, the case shows how national businesses influenced the design of new deposit and return systems for single-use packaging, wherein refillable glass bottles became marginalized. Overall, the study offers an understanding of the intricate relationships between environmental policies, business interests, consumer habits, and competing container materials, with aluminum as the winner.

This paper examines Britain’s process of electrification following a disruptive stock market boom and bust in 1882. This is done by noting the companies that raise finance on British stock exchanges, the amounts raised, and the returns earned on that money. It also examines the impact of the Lighting Act of 1882, finding that the Act inhibited investment, but with important exceptions. We find the Act was not a barrier to entrepreneurs alert to the possibilities of electrification. However, the limited British electrical investment after the 1882 crash was more heavily and successfully concentrated on supplying electricity to end users than on developing electrical equipment. When electrification began in earnest after 1888, upon the amendment of the 1882 Lighting Act, there existed only a very weak engineering base to support it, leading to slow, expensive, and unimaginative electrification.

Until recently, much work on the process and impact of compensated emancipation in the British Empire tended to exclude the Cape Colony, instead focusing on Britain and the Caribbean. This analysis of the Cape Town agents who acted as intermediaries in the business of compensation reintegrates the Cape Colony into these discussions. Using Thomson, Watson & Co.’s account book, this article details how the Cape Town firm used its networks within the colony and in London to profit from the business of compensation. The firm handled over 800 claims from Cape Colony principals, purchased them on its own and others’ accounts, and remitted them to several associates in London for collection. This article contributes a new perspective to the growing literature on the process and impact of compensated emancipation and raises questions about the role of slavery and emancipation in the development of commercial and financial capitalism in South Africa.

This article investigates how British textile traders navigated Cuban markets when Spain, Britain, and the United States competed to maintain or gain access to Cuba’s commercial activity. Cuba was one of the largest textile consumers in the Americas and a loyal market for British textiles, a significance hitherto overlooked by existing scholarship on Anglo-Hispanic trading relations. The article fills this gap by examining the interplay between local dynamics and imperial rivalry through the case of the Manchester-based textile commission merchant, Stavert, Zigomala, & Co. Through the cross-examination of the company’s business records, visual, material, and other archival and primary printed sources this article contends that a successful engagement with the Cuban market required a nuanced approach transcending formal trading structures, challenging traditional assumptions about commercial predominance based on forms of imperialism. The article’s argument is divided into three parts: 1) it locates Stavert, Zigomala within Cuban consumer culture; 2) it examines how traders responded to Cuban demand; and 3) it situates the role of British textile merchants in the context of Cuba’s international relations between approximately 1860 until1914.

In March 1933, the United States Congress declared beer up to 3.2 percent alcohol by weight to be “non-intoxicating,” thus allowing it to be produced and sold while the nation was still under the 18th Amendment’s ban of intoxicating liquors. Brewers had long argued that beer was a temperance beverage that should be regulated with a lighter touch than harder liquor. In fact, the declaration that 3.2 beer was non-intoxicating opened several markets that would otherwise have been closed to brewers. In the decades that followed Repeal, 3.2 beer continued to be treated differently than stronger alcohol with respect to who, when, where, and how it was legally available. This paper explores the important—and continuing—role that 3.2 beer has played in the post-Prohibition United States.

After World War II, Japan was severely degraded, and its people were generally devastated. For the country’s very survival, the beleaguered Japanese people sought to rebuild economically and reputationally. During this postwar period, Japanese business, union, and government leaders grappled with lagging progress and the necessary abandonment of prior transwar social and business arrangements. They sought new strategies to stimulate advancement in the wake of a governmental vacuum, labor unrest, and the threat of communism. In this context, Moral Re-Armament (MRA) took root in some areas of Japan during the period when Japan’s gross domestic product (GDP) grew from $102 billion in 1945 to $420 billion by 1961. MRA introduced Western-oriented societal values, intended to help nurture individual and societal change, including collaborative relations between unions and management. Of the first eight Japanese prime ministers after World War II, six either worked openly with or endorsed the MRA movement.

This article traces the origins of “big” tobacco, that is, international, multinational companies, in Cyprus during the British colonial period. It explores how the tobacco and cigarette industries developed from the 1920s until the end of colonial rule in 1960, and how “big” tobacco companies united and came to control these industries. The article shows that from the 1920s, and especially from the 1940s, the prevalence of smoking in Cyprus was exceedingly high. This corresponded to the large-scale importing of foreign-made cigarettes and the manufacture of cigarettes by local companies, before the first international company began to manufacture cigarettes in the island in 1951. The article explores how the British colonial governments and civil society did little to make the Cypriot people aware of the dangers of cigarette smoking, despite medical research linking cigarette smoking to the increase in lung cancer in 1950 and the debates and warnings in the UK. Ultimately, the origins and evolution of “big tobacco” companies in Cyprus had a profound impact on the local industry and the prevalence of cigarette smoking in Cyprus.

This article analyzes the evolution of banking supervision in Spain under Franco’s regime (1939–1975), highlighting how political and economic factors shaped oversight in an authoritarian setting. Two phases emerge. In the 1940s–50s, supervision—lodged in the Ministry of Finance—was weak, poorly staffed, and focused on enforcing banks’ oligopolistic interest rate agreements, reflecting regulatory capture. Following the 1959 Stabilization Plan, rising external pressure, domestic concerns about oligopolistic practices, and the 1962 Banking Law prompted reform. Supervision shifted to the Bank of Spain with the establishment of the Private Banking Inspection Service, resulting in more frequent inspections and gradual formalization of supervision. Archival records indicate that by the 1970s, inspections had become more frequent and rigorous, signaling a cautious shift toward risk-based oversight. However, the reforms remained incomplete. Persistent systemic vulnerabilities culminated in the severe banking crisis of 1977–1982, underlining the limitations of supervisory transformation under authoritarian rule.

Following the recent resurgence of capitalism as a key subject in historical analysis, historians have highlighted the globally interconnected making and remaking of capitalism. Commodity-centered histories in global history have shown how to write locally grounded histories of global capitalism, emphasizing the complex and contingent relationship between the local and the global. In these accounts, however, businesses and global firms rarely appear as the analytical centerpiece. We argue that the globally active firm provides an ideal prism for writing locally grounded histories of global capitalism. Furthermore, drawing on recent usages of assemblage theory in economic history, we propose viewing “the global firm” as a “capitalist assemblage” in order to capture the spatiotemporally contingent processes through which capitalism and distinct ways of organizing business, labor, and life under capitalism emerged and evolved at specific sites and times. This approach will contribute to global studies and address limitations in business history’s treatment of the global firm.

In the 1920s, Coca-Cola successfully registered both its English and Chinese trademarks in China. Its product strengths, experience with trademark enforcement, and the legal privileges it enjoyed under extraterritoriality all contributed to its ability to combat counterfeits and defend its brand. Yet the company failed to align its trademark protection efforts with local conditions in China. Cultural differences between China and the United States, the uncertainties brought by war, and the structural limitations of Chinese commercial law introduced new challenges. Coca-Cola lacked targeted responses to these issues and operated without reliable local partners in its enforcement efforts. Consequently, it encountered increasing difficulties in protecting its trademarks. This article demonstrates how cultural, wartime, and legal factors profoundly shaped trademark protection for multinational corporations abroad. It argues that attention to local specificities in overseas markets proved essential for effective trademark enforcement.

This paper examines how automated multiphasic health testing and services (AMHTS), which were originally developed in the United States but never widely adopted there, gained traction in Japan despite being excluded from the country’s public health insurance system. Drawing on Fitzgerald et al.’s theory of interlocking interactions, we show how Japanese physicians and other stakeholders reframed AMHTS as a streamlined and affordable alternative to Ningen Dokku, Japan’s high-cost, elite medical checkup service. This creative reinterpretation helped spur efforts by actors such as the National Federation of Health Insurance Societies (Kenporen) to provide health screening subsidies outside the formal insurance framework, which supported the widespread adoption of the AMHTS by middle-class consumers. We introduce the concept of the “democratization of premium health services” to explain how care originally designed for elite users was redefined as both accessible and trustworthy. By highlighting how symbolic framing can promote innovation diffusion even beyond formal institutional boundaries, this study contributes to the business history of health care.

In 2023, Princeton University Press published Richard Langlois’s The Corporation and the Twentieth Century: The History of American Business Enterprise. It is a book of comparable mass to Alfred Chandler’s 1977 The Visible Hand and equally ambitious.1 The erudition is vast. (The bibliography alone runs 78 closely-printed pages. There are 122 pages of equally closely-printed footnotes to the 522-page main text whose own font is not large.) A production such as this seemed worth more than the usual traditional-form reviews, and in the September following its publication, the Penn Economic History Forum put on a symposium to discuss it. Interest was widespread: attendance in the room was agreeably substantial and came from far beyond the seminar’s usual catchment area, and there were requests for the Zoom link to the proceedings from around the world. (The expense was not vast and the ratio of impact to expense was almost certainly favorable relative to ordinary seminars. The economic history community might not suffer from putting on more such events when suitable occasions arise.)