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“Come to Java”: Colonial Tourism and the Fragile Illusion of an “Island Paradise”

Published online by Cambridge University Press:  13 January 2025

Arnout van der Meer*
Affiliation:
Colby College, Waterville, ME, USA
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Abstract

The proliferation of mountain resorts and the establishment of tourist itineraries in late colonial Indonesia reflected and reaffirmed colonial hierarchies of race, class, and gender. In the mild mountain climate, Europeans visited hotels reminiscent of European architectural styles, consumed European meals and enjoyed flora and fauna that reminded them of home. The location of these resorts was inspired by nearby natural, cultural, and ethnographic “wonders” that further served to emphasise colonial superiority. As spaces where pseudo-scientific concerns over race, civilisation, and the environment coalesced to legitimise colonial ideology, these mountain resorts were crucial elements in the development of a regional and national tourist network. The infrastructure needed to access these resorts and the identification of tourist destinations in the colonial era laid the foundation for many of Indonesia's contemporary tourist draws. Furthermore, thanks to a targeted international advertising campaign, these sites drew visitors both from within the Netherlands Indies as well from throughout colonial Asia and Oceania. Finally, these tourist networks traversed colonial (national) boundaries and played an important role in the articulation and experience of a shared colonial mindset. This history illustrates the extent to which contemporary tourism is profoundly shaped by the colonial discourse of power and difference.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
Copyright © The Author(s), 2025. Published by Cambridge University Press on behalf of The Leiden Institute for History
Figure 0

Figure 1. A European woman in the garden of Hotel Villa Dolce in Garut (ca. 1930), a few years after the tragic murder of Mrs. Campbell-Macfie. Source: Leiden University Library, Royal Netherlands Institute for Southeast Asian and Caribbean Studies (KITLV) 171704.

Figure 1

Map 1. Tourist map of Java. Source: Travellers Official Information Bureau of the Netherlands Indies. Java (Batavia: De Unie, 1939).

Figure 2

Figure 2. Advertisement for the Netherlands Indies Hotel Association (NIHV). Source: Come to Java (Weltevreden: OTB, 1926): 160.

Figure 3

Figure 3. Advertisements for hotels in Garut. Source: Tourism in Netherlands India 9, no. 34 (1936).

Figure 4

Figure 4. Java, The Land of Eternal Summer, picture postcard, The Official Tourist Bureau (ca. 1920s). Private collection.

Figure 5

Figure 5. The “contact zone”: Dutch children on ponies escorted by two Javanese servants. KITLV, 55046.

Figure 6

Figure 6. Cover of the OTB's A Brief Malay Vocabulary with a Few Useful Phrases and Sentences Rendered into Both the English and the Netherlands Language (Batavia: Kolff, 1940).