The term stigma refers to problems of knowledge (ignorance), attitudes(prejudice) and behaviour (discrimination). Most research in this area hasbeen based on attitude surveys, media representations of mental illness andviolence, has only focused upon schizophrenia, has excluded directparticipation by service users, and has included few intervention studies.However, there is evidence that interventions to improve public knowledgeabout mental illness can be effective. The main challenge in future is toidentify which interventions will produce behaviour change to reducediscrimination against people with mental illness.