The Capital Asset Pricing Model (CAPM) developed and popularized by Treynor [27], Sharpe [26], Lintner [16], Mossin [19], and Fama [6] is of the form

where
E
is the expected return at time t for firm i (conditional on information available at time t); the subscript m denotes the analogous market variable; rf is the risk-free rate; and
. Black [2] has developed a similar form with expected returns from a zero beta portfolio,
, assuming the role of the risk-free rate.