The basic principle of transcultural ethnography is to follow a topic of study across globally dispersed spaces that are separate yet profoundly interconnected. The recontextualization framework developed in the previous chapters establishes that no matter what the object of transfer, it will undergo reinterpretation and change as it is implemented and experienced in new contexts. The more the object of transfer is based on people-dependent deeply socialized understanding, the more susceptible it will be to recontextualization. The process of recontextualization is especially important to understand for theorizing in international business (IB) because it responds to a chief concern of transnational organizations, namely, whether and how they can keep the core of their business model intact as they expand their global reach. As such, the key activity of the transcultural ethnographer in IB is to document and make sense of the effects of changing cultural contexts on their topic of interest. Interaction between cultures can be chaotic or “fuzzy” and difficult to decipher. The following tools and practice opportunities are designed to consolidate your learning from the previous chapters, using practical aids for following the flows of culture across national boundaries.