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6 - A Supply–Demand Model of Indian Start-Ups and Unicorns

Published online by Cambridge University Press:  05 December 2025

Veneta Andonova
Affiliation:
Universidad de los Andes, Colombia
Diego Finchelstein
Affiliation:
Universidad de San Andrés (Argentina)
Juana García Duque
Affiliation:
Universidad de los Andes, Colombia
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Summary

Despite its status as a low-income country, India has produced the third highest number of unicorns in the 2010s. We offer a supply–demand model of start-ups to explain this surprising outcome. On the demand side, India’s large and fast-growing market, coupled with ‘leapfrogging advantages’, have encouraged start-ups in many digital businesses. On the supply side, India’s abundant and affordable technical talent, nurtured by the country’s IT/software companies and the R&D centres of foreign multinationals, have combined with a surge in angel investors, incubators, accelerators and local and foreign venture capitalists. Government policies have reinforced both demand-side and supply-side factors, as have global developments such as the COVID-19 pandemic and geopolitical tensions involving China. Although the climate for start-ups deteriorated in 2022–2024 in India (as it did worldwide), the fundamentals are strong for India to continue to be an important source of digital start-ups and unicorns.

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