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Contents

Published online by Cambridge University Press:  03 December 2018

Edited by
Alvaro Cuervo-Cazurra  and
Miguel A. Montoya
Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara

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Information

Type
Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
 , pp. vii - x
Publisher: Cambridge University Press
Print publication year: 2018

Contents

  1. List of Figures

  2. List of Tables

  3. List of Contributors

  4. Preface

  5. 1MultiMexicans: An Introduction

    Alvaro Cuervo-Cazurra

  6. 2MultiMexicans: An Overview

    Miguel A. Montoya and Jorge L. Alcaraz

  7. 3MultiMexicans in the Agriculture Industry: SuKarne and Bachoco

    Miguel A. López-Lomelí and Joan Llonch Andreu

  8. 4MultiMexicans in the Mining Industry: Grupo México and Industrias Peñoles

    L. Arturo Bernal and Isai Guizar

  9. 5MultiMexicans in the Petroleum Industry: Pemex

    Leticia Armenta Fraire and Hugo Javier Fuentes Castro

  10. 6MultiMexicans in the Iron and Steel Industry: Altos Hornos de México and Industrias CH

    Jorge L. Alcaraz

  11. 7MultiMexicans in the Food Industry: Bimbo and Gruma

    Jorge E. Gómez and Miguel A. López-Lomelí

  12. 8From Family Firms to MultiMexicans in the Beer Industry: Grupo Modelo and Cuauhtémoc Moctezuma

    Edgar Rogelio Ramírez-Solís and Verónica Ilián Baños-Monroy

  13. 9MultiMexicans in Footwear: Flexi and Andrea

    Francisco J. Valderrey and Adriana Sánchez

  14. 10MultiMexicans in the Cement Industry: Cemex and Grupo Cementos de Chihuahua

    Mario Adrián Flores Castro and Lucía Rodríguez-Aceves

  15. 11MultiMexicans in the Ceramic Tile Industry: Lamosa and Interceramic

    Daniel Lemus-Delgado

  16. 12MultiMexicans in the Containers and Packaging Industry: Vitro and Envases Universales

    Jose F. Moreno

  17. 13MultiMexicans in Automotive Components: Metalsa and Nemak

    Laura Zapata and Andreas M. Hartmann

  18. 14MultiMexicans in the Domestic Appliance Sector: Mabe and Man Industries

    Hugo Javier Fuentes Castro, Leticia Armenta Fraire, and Alfonso Brown del Rivero

  19. 15MultiMexicans in the Retail Industry: Elektra and Coppel

    Miguel A. Montoya, Maria E. Vázquez, and Miguel A. López-Lomelí

  20. 16MultiMexicans in the Restaurant Industry: El Pollo Loco and Alsea

    Edgar Muñiz Ávila, Lucía Rodríguez-Aceves, and José Manuel Saiz-Álvarez

  21. 17MultiMexicans in the Hospitality Industry: Hoteles City Express and Grupo Posadas

    Eileen Daspro and Raúl Montalvo

  22. 18MultiMexicans in the Entertainment Industry: KidZania and Cinépolis

    Raúl Montalvo and Eileen Daspro

  23. 19MultiMexicans in the Television Industry: Televisa and TV Azteca

    Xiomara Vázquez Guillén and Mauricio Ramírez Grajeda

  24. 20MultiMexicans in Information Technology: Binbit and Softtek

    Mauricio Cervantes-Zepeda

  25. 21MultiMexicans in the Telecommunications Industry: América Móvil and Iusacell

    Xiomara Vázquez Guillén and Mauricio Ramírez Grajeda

  26. 22MultiMexicans in Professional Consultancy Services: Sintec and Feher & Feher

    Lucía Rodríguez-Aceves and Angel E. Rivera

  27. 23MultiMexicans in Higher Education: National Autonomous University of Mexico and Monterrey Tec

    Olivia Hernández-Pozas and Daniel Carrasco Brihuega

  28. 24Conclusions: Building Multinationals in Emerging Markets

    Alvaro Cuervo-Cazurra

  29. 25Research Strategy for Analyzing MultiMexicans

    Alvaro Cuervo-Cazurra and Miguel A. Montoya

  30. Index

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