This chapter is on the performance of ballads. The first section explains how ballads were sold outside the ‘playhouse’ as an extended part of its merchandise. The second part is on the people who sold ballads: the balladmongers (also known as chapmen, pedlars and hawkers), who were regularly drawn from amongst the visually or physically impaired and were as likely to be female as male. Explaining the way books and ballads were ‘cried’ and sung to entertain the queue waiting for entrance into the playhouse, it explores balladmongers as people outside the playhouse, yet deeply part of it, whose wares impacted upon the spectators’ understanding of the drama to follow and, later, the memories of the drama they had seen. The third part considers the purchasers of theatre ballads and the gendered spaces, in particular, dairies and alehouses, where they would later sing the songs they had acquired.