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8 - Vaudeville, Incorporated

Published online by Cambridge University Press:  05 June 2012

Richard Butsch
Affiliation:
Rider University, New Jersey
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Summary

By the 1880s much of variety had transformed from concert saloon to vaudeville. Variety moved into regular theaters with balconies, galleries, and so on, and was independent of saloons. The entertainment was changing from something akin to minstrel turns to something more like drama. Comic sketches – abbreviated forerunners of television situation comedies – displaced standup routines. But the more significant change was the nationalization and centralization of the industry wrought by Benjamin Franklin Keith, Edward F. Albee, and Frederick Freeman Proctor. These men and their partners built vaudeville theater chains and then combined them into an even more powerful nationwide booking agency that forced many independent theater owners and performers to become dependent clients of a national business. Tony Pastor had opened variety to a new audience of women and children. Keith and Albee and Proctor turned this newly respectable entertainment into big business. The United Booking Office had the power to offer or withhold employment from performers in theaters across the country, moving from house to house every week. To theater managers they offered a package of weekly changing bills of acts of predictable quality. The new generation of vaudeville entrepreneurs created what would be called big-time vaudeville in large, plush, downtown theaters, and combined these with small-time houses in outlying or less desirable locations that continued the earlier variety traditions. The booking agency made smalltime circuits as a sort of minor league to big-time circuits.

Type
Chapter
Information
The Making of American Audiences
From Stage to Television, 1750–1990
, pp. 108 - 120
Publisher: Cambridge University Press
Print publication year: 2000

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  • Vaudeville, Incorporated
  • Richard Butsch, Rider University, New Jersey
  • Book: The Making of American Audiences
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619717.009
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  • Vaudeville, Incorporated
  • Richard Butsch, Rider University, New Jersey
  • Book: The Making of American Audiences
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619717.009
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Vaudeville, Incorporated
  • Richard Butsch, Rider University, New Jersey
  • Book: The Making of American Audiences
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619717.009
Available formats
×