[D]igital communication has made community – the we – deteriorate markedly … heightening human isolation.
Byung-Chul HanWe believe in the future of connection in the metaverse.
Mark ZuckerbergOnce upon a time, at the start of the twenty-first century, there was a widely shared dream that the internet would save us from ourselves. Social media platforms such as Facebook would enhance human connection, communication, and community. In the early 2010s, Twitter was held up as proof of the internet's democratizing tendencies, as it enabled revolutionary movements such as Occupy Wall Street and the Arab Spring. As Jonathan Haidt puts it, recalling the optimism of the time, “What dictator could impose his will on an interconnected citizenry? What regime could build a wall to keep out the internet?” I took a college class on internet policy, circa 2005, and I still recall my professor Kenneth S. Rogerson's indefatigable enthusiasm about “the long tail” of cultural production we were all poised to enjoy and his exuberant account of the new possibilities for robust civic engagement in the digital public square.
That all feels rather quixotic today. Social media, we now know, is just as often “antisocial.” In the post-truth era of rampant mis- and disinformation, deepfake videos, and fake news spread by AI chatbots, as internet titans such as Elon Musk and Mark Zuckerberg flagrantly refuse to moderate content on X and Instagram, it is clear how easily the relatively unregulated infrastructure of the internet was seized by monied corporations, global media tycoons, and bad actors seeking to maximize clicks, likes, retweets, and shares – all with the alibi of maximizing human connection. When Facebook hit two billion users in 2017, founder Zuckerberg emphasized exactly that commitment: “We’re making progress connecting the world, and now let's bring the world closer together.”7 In 2021, Facebook, Inc. rebranded as Meta Platforms, Inc. with the tagline, “We believe in the future of connection in the metaverse.”