As the 2008 presidential nominating process got underway, Iowa'scoveted status as first-in-the-nation appeared increasingly injeopardy, as states engaged in aggressive frontloading throughout2006 and 2007. In the past, late March primaries in large stateslike Florida, New York, and California were irrelevant to theelectoral outcome. To avoid a repeat in 2008, Florida moved itsprimary to January 29 and California moved to what is now beingcalled “super duper Tuesday” on February 5 when nearly two dozenstates will hold primaries. Under pressure from extra-early votingin Florida and other front-loading states, as we write this the Iowacaucuses are to be held on January 3, two days after New Year's. Itseems possible that as a result of the nominating season becomingmore condensed, there may be an increase in the importance of Iowaand New Hampshire, the opposite of what the states moving earlierwanted. If the first nominating events are now the starter's gun ina 50-meter dash rather than a mile run, who gets off the startingblocks first may well matter even more. As Hull (2007, 66) argues, Iowa's impact on New Hampshire and thenational nomination process is a “wild, wired one.” In this rapidsea of a changing nomination process we take a close look at theIowa electorate, both statewide registered voters and a subset oflikely caucus attendees, to shed light on the underpinnings ofsupport for the presidential candidates in the early stages of the2008 campaign, using unique rolling cross-sectional data to trackopinion change over time.TheUniversity of Iowa Hawkeye Poll is co-directed by David Redlawskand Caroline Tolbert. It was administered with the support ofthe University of Iowa Social Science Research Center, DirectorKevin Leicht, and funded by the University of Iowa Office of theProvost and the College of Liberal Arts and Science. We thankall these people along with the team of graduate andundergraduate students who worked with us on the surveyproject.