The article examines efforts to improve socioeconomic conditions in the Soviet Union during the late twentieth century. It does so to understand Soviet socialism’s capacity to evolve. Drawing on national and regional archival documents and newspapers, it contests the argument that the Soviet system was too rigid to survive in the world of computerised, post-Fordist ‘flexible’ production. Focusing on the enterprise level, this article demonstrates that the Communist Party inaugurated its own variation of flexible production; in doing so, it inadvertently created the conditions of possibility for the transition from state socialism to capitalism on the factory floor.