We extend Boyer & Petersen's (B&P's) model of folk-economic beliefs (FEBs) by suggesting FEBs serve self-interest (broadly defined), which includes indirect benefits such as creating alliances, advancing self-beneficial ideologies, and signaling one's traits. By expanding the definition of self-interest, the model can predict who will hold what FEBs, which FEBs will propagate, when they will change, why, and in which direction.