The algebraic tensor product A1⊗A2 of two Banach algebras is an algebra in a natural way. There are certain norms α on this tensor product for which the multiplication is continuous so that the completion, A1αA2, is a Banach algebra. The representation theory of such tensor products is the subject of this paper. It will be shown that, under certain simple conditions, the tensor product of two semi-simple Banach algebras is semi-simple although, without these conditions, the result fails.