Over the past half-century, there have been significant advances towards workplace gender equality. However, Australia’s working women continue to earn less than men. A key reason is that occupational segregation has maintained very high levels of feminisation in frontline care and other occupations, including in many ‘ancillary’ or supportive roles, which employ large numbers of women and where skills may not be readily recognised and valued. This article explores the way one set of highly segregated ancillary occupations, receptionists, are vulnerable to gender-based undervaluation and argues that this group warrants further attention in strategies to promote workplace gender equality. First, the article outlines the legislative changes, which have recast regulatory attention to low pay and undervaluation in highly feminised occupations and industries, then draws on Australian Bureau of Statistics data to show the presence of several ancillary occupations among Australia’s most feminised. The article then narrows to examine health care reception and reviews the small body of literature that explores the complex, invisible skills this work involves. The example of health care reception underlines the need for gender equality strategies that challenge constructions of women’s jobs as peripheral and subordinate to male-dominated roles, and which recognise and make visible the skills and contributions that women make in a fuller range of feminised occupations.