We define the extension of the so-called ‘martingales in the branching random walk’ in R or C to some Banach algebras B of infinite dimension and give conditions for their convergence, almost surely and in the L p norm. This abstract approach gives conditions for the simultaneous convergence of uncountable families of such martingales constructed simultaneously in C, the idea being to consider such a family as a function-valued martingale in a Banach algebra of functions. The approach is an alternative to those of Biggins (1989), (1992) and Barral (2000), and it applies to a class of families to which the previous approach did not. We also give a result on the continuity of these multiplicative processes. Our results extend to a varying environment version of the usual construction: instead of attaching i.i.d. copies of a given random vector to the nodes of the tree ∪n≥0 N + n , the distribution of the vector depends on the node in the multiplicative cascade. In this context, when B=R and in the nonnegative case, we generalize the measure on the boundary of the tree usually related to the construction; then we evaluate the dimension of this nonstatistically self-similar measure. In the self-similar case, our convergence results make it possible to simultaneously define uncountable families of such measures, and then to estimate their dimension simultaneously.