Digital care platforms are reshaping how migrant care work is organised and governed. Drawing on an original dataset of over 15,000 worker profiles from four care platforms in Türkiye and combining biterm topic modelling with online ethnographic observations, this article examines how migrant care workers are represented on care platforms at the intersection of platformisation, migration governance and care markets. We argue that platforms formalise visibility rather than employment, absorbing a feminised migrant workforce excluded from formal channels while displacing legal and compliance risks onto workers. Migrant women are substantially overrepresented relative to their share of formal work permits, and wage expectations are stratified along nationality and gender lines. Workers produce a hybrid persona that combines professional and affective repertoires, in which legal status functions as a selective visibility resource. The article contributes to debates on how platformisation is reshaping social care governance across various welfare systems, with a focus on gendered and racial inequalities.
