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The regular public transmission of news was one of the great inventions of the Renaissance. This Element, while offering a general account of news in the period, will convey the latest research results concerning the dynamics and significance of this major development. Drivers of change, apart from sheer curiosity, included state officials seeking opportunities, merchants seeking markets, writers seeking jobs. Traditional oral settings for news exchange, in homes, at court, and in public squares, from this period onward would have a constant supply of new topics of conversation originating not only from local occurrences but from far away, and not only from books, pamphlets and private letters, but also from regularly produced news sheets – first handwritten, then printed –covering what were thought to be the major events of the day, with significant effects on widespread ways of thinking and behaving.
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? This Element uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The “oxygen” is the available news agenda space, plus attention the event receives beyond the news (by activists, politicians, people on social media, etc.). Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change. This Element is also available as Open Access on Cambridge Core.
La littérature sur les tempêtes médiatiques n'a jamais évalué leurs effets sur l'opinion publique de manière systématique. Cet article vise à combler ce vide en mobilisant des données de sondage pour évaluer l’évolution de l'opinion publique en regard de la crise des réfugiés, une tempête médiatique survenue durant la campagne fédérale canadienne de 2015. Les résultats montrent que la période de tempête médiatique a influencé les attitudes citoyennes à l’égard de certains cadres liés à la question et que l'effet a persisté jusqu’à la fin de la campagne. Ils révèlent par ailleurs que certaines opinions politiques en viennent à constituer des éléments déterminants de l'intention de vote et du choix de vote final. Ces éléments de preuve montrent que les citoyens sont réceptifs aux tempêtes médiatiques et constituent un exemple concret de la manière dont la logique de marché médiatique devient parfois prépondérante dans les rapports de force qui caractérisent la sphère publique.
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