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2 - Short but Often Sweet

The Surprising Potential of Qualitative Survey Methods

from Part I - Textual Data Collection

Published online by Cambridge University Press:  06 October 2017

By
Gareth Terry  and
Virginia Braun
Edited by
Virginia Braun ,
Victoria Clarke  and
Debra Gray
Virginia Braun
Affiliation:
University of Auckland
Victoria Clarke
Affiliation:
University of the West of England, Bristol
Debra Gray
Affiliation:
University of Winchester
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Type
Chapter
Information
Collecting Qualitative Data
A Practical Guide to Textual, Media and Virtual Techniques
 , pp. 13 - 14
Publisher: Cambridge University Press
Print publication year: 2017

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References

Further Resources: Online

Some examples of qualitative surveys can be found online at: http://studysites.uk.sagepub.com/braunandclarke/study/research.htm

There are a number of examples of qualitative survey data that can be analysed as practice at: http://studysites.uk.sagepub.com/braunandclarke/study/qualitative.htm

For learning the basics of HTML in order to modify an existing template from a web tool such as SurveyMonkey, we have found w3 schools extremely helpful: www.w3schools.com/

Further Resources: Readings

For a broad ‘how to’ for qualitative research, and the first text to introduce qualitative surveys as a stand-alone data generation method: Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage Publications.Google Scholar
For an example of a short survey which generated rich data: Frith, H. and Gleeson, K. (2004). Clothing and embodiment: Men managing body image and appearance. Psychology of Men & Masculinity, 5(1), 40–48.CrossRefGoogle Scholar
For an example of survey research on a sensitive topic: Opperman, E., Braun, V., Clarke, V. and Rogers, C. (2014). ‘It feels so good it almost hurts’: Young adults’ experiences of orgasm and sexual pleasure. Journal of Sex Research, 51(5), 503–515.CrossRefGoogle ScholarPubMed
For an example of online survey research that uses critical/discursive approaches to analysis: Clarke, V. and Smith, M. (2015). ‘Not hiding, not shouting, just me’: Gay men negotiate their visual identities. Journal of Homosexuality, 62(1), 4–32.CrossRefGoogle Scholar

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