To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure no-reply@cambridge.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Weights representing trade-offs show how a little more on one criterion can be equated to a little less on another. Methods for assessing the weights are described, including properly assessing criteria weights in hierarchical models.
The six types of decision problem for which decision modelling is appropriate are previewed, each illustrated with a real case study. A key discriminator is whether the problem is mainly about multiple objectives, or uncertainty, or a mixture of both.
In decision analysis, probabilities are defined as representing the assessor’s uncertainty about the outcome of an event. We explore the rules of probability, explain how to assess good probabilities, and suggest instances when proper scoring rules can assist.
Facilitated decision modelling with groups of experts enables many heads to be better than one if experts are chosen for their diversity of views and ability to perform at the highest level. The enabling conditions for groups to be effective are summarised from laboratory research and observational studies, including the characteristics of high-performing teams.
• Three types of consultancy require different relationships with clients, and Edgar Schein’s 10 principles of process consultancy skills are reinterpreted as appropriate for the practising decision analyst. Developing trustworthiness and a helping relationship are the keys to effective decision support.
Event trees show decisions to take now that can mitigate subsequent unfavourable events defining the risk of a situation, whereas fault trees assume an unfavourable event has occurred, with decisions to be taken that reduce the undesirable consequences and their likelihood of occurring if a fault occurs in a complex system. Two case studies provide examples. Scenario analysis provides a way to understand deep uncertainty.
• MCDA can assist negotiators as they attempt to find which of the stands on the controversial issues are acceptable to both parties. A simple example is given to demonstrate how asymmetries of interests can be quantified, revealing mutually acceptable solutions. Several real-life applications by the US Government are followed by a report on how oil spillage by tankers at sea benefited from this type of model.
The people who started decision theory, how they identified the key quantifiable ingredients of good decisions: values, trade-offs and probabilities, then turned this mathematical beginning into the applied discipline of decision analysis.
• Thinking strategically means considering what and why before deciding how and when, shaped by context, the organisation’s mission and vision, focused by strategic intent, and made practical by intermediate goals or challenges. A case study shows how this approach helped an umbrella organisation to reshape its future to better serve its members in providing health care. A final case study integrated three model types enabling the US response to unrest in the Middle East.
Decision trees show sequences of decision and event outcome nodes, and can describe consequences with multiple objectives or criteria. Case studies describe a choice problem of a junior engineer, and a board-level decision about a possible new product. Structural relationships between the act-event-outcome ingredients are emphasised by relevance diagrams.
In the 1970s, two senior underwriters from a major UK insurance company attended an executive course on decision analysis I had been teaching at Brunel University. At the end of the course, they told me that decision analysis makes explicit all the things an underwriter does implicitly when assessing a risk. Since then, I’ve heard the same thing from experts in many areas, which reinforces my view that the 10 ingredients of good decisions make intuitive sense as well as being derived from a theoretical analysis of coherent preferences. Thus, they provide the elements of a framework for helping a decision maker in almost any field do a better job of creating the future.
In 1963 Columbia Records, Roulette Records, and the Congress of Racial Equality (CORE) joined forces to produce and release a jazz record titled A Jazz Salute to Freedom, and in doing so they allied with CORE and their fight for racial equality. The sales revenue generated helped CORE maintain a positive cash flow and exposed legions of jazz fans in the United States and abroad to CORE’s concerns with racial discrimination. The record’s marketing collateral engaged fans in dialogue about the fight for racial equality. By offering CORE access to resources and professional expertise, Roulette and Columbia became collaborators in civil rights activism. The relationship between CORE, Roulette, and Columbia Records represents a unique historical example of corporate allyship within the struggle for civil rights, an example that adds nuance and complexity to our historical understanding of the movement’s relationship with private enterprise.
I show that home ownership decisions across countries and individuals are shaped by a cultural heritage from agriculture. For centuries, dominant assets in preindustrial economies were either land or cattle. Consequently, the type of farming prevailing locally shaped preferences and beliefs about the relative value of immovable and movable assets. This cultural heritage had long-lasting consequences. Today, individuals originating from societies with a history of crop agriculture—where the dominant asset was land—are more likely to be homeowners. For identification, I rely both on home ownership decisions of second-generation immigrants in the United States and on an instrument.