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The advertising industry generated remarkably prompt responses, at both the institutional and individual level, to the opportunities and problems of growth. Once associationist activities had achieved a measure of industry self-regulation and self-analysis, individual entrepreneurs stepped in to offer specialized services that grew in value as the professional status of the parties concerned became established and differentiated.
Over a famous Congressional investigation lies the shadow of evidence suppressed for political reasons and long ignored by scholars, who by too glib acceptance of the printed testimony have perpetuated bias as historical fact.
Many manuscript collections contain business materials of one sort or another, but Baker Library, of the Harvard Business School, has the largest single accumulation of such records, acquired by a private institution for purposes of research. These qualifications are necessary, since the records of many large companies, such as U. S. Steel, would greatly outnumber our holdings; and such a public institution as the National Archives contains extensive business materials.
The scope of our annual bibliography has been enlarged this year to provide more comprehensive coverage than was attempted in the original “Studies in Enterprise” and its 1958 Supplement. Although still limited geographically to America and Canada, this list now covers histories of industries, histories of specific corporate functions, episodes in the history of companies, and histories of trade associations and trade unions, as well as over-all histories of companies and biographies of businessmen.
Like the financial mart from which it derives its name, OVER THE COUNTER is designed for the types of exchanges not handled elsewhere. This feature has its origin in a demand among readers of business history for a place to compare ideas, voice comments on published articles and reviews, and publish research essays. Contributions are invited. The Editor and Advisory Board reserve the right to decide whether, on the basis of general interest, pertinence, and merit, such contributions will be published. OVER THE COUNTER will appear as often as the volume of contributions may dictate.
As distrust of American investments lessened, conservative international brokers allowed themselves to be drawn into an economic orbit with ever-widening western limits. Short-term credits to support an active agency business in railroad construction materials led inevitably to longer term commitments. The merchant bankers supplied the facilities for transatlantic capital exchange and by absorbing the best rail and government issues helped create an American market for all grades of railroad securities.