After the murder of George Floyd, businesses across the United States stepped up with pledges and commitments to lessen systematic racism, reflecting a commitment to corporate social responsibility (CSR). But are these actions really concerned with social uplift? Or a form of woke-washing? This was not the first time corporate America reacted to racial upheaval and violence. In this paper, the author examines the reaction of the Atlanta business community to the 1906 Atlanta Race Riot. At that time, Atlanta’s business elite effectively usurped municipal and state authority to manage the aftermath of the horrific events. They were determined to protect the reputation of Atlanta as progressive and a place of relative racial harmony. How do we consider their actions in the context of CSR and woke-washing? The businesses sought mainly to protect their economic future rather than truly uplifting society or improving racial relations. Still, their actions impacted Atlanta positively for many decades to come, leading to better outcomes during the Civil Rights era and beyond.

The discipline of business ethics has been slow to include Big Tech as a worthwhile object of examination. My goal in this presidential address is to make the case that the discipline of business ethics is overlooking novel harms and marginalized stakeholders in emerging and impactful technology industries. Furthermore, although the discipline is improving, the persistent narrowness of our field inhibits our ability to identify and examine novel issues in these important industries. I use standpoint theory to suggest one reason why we remain narrow in what we think counts in business ethics as valid objects of concern: because we are similarly narrow in who counts as a business ethicist. As scholars, we are a lens that we train on the world to identify who counts as a scholar, what we study, and who matters.

This introduction argues that the use of the concept of deliberative democracy in corporate social responsibility (CSR) research needs to be theoretically extended. We review three developments that have recently occurred in deliberative democracy theory within political science and philosophy: 1) the conceptualization of deliberative systems (macro level), 2) the considerations of mini-publics (micro level), and 3) the role of online deliberation. We discuss the challenges and prospects that incorporating these three developments into future CSR-related research creates. We thereby also introduce the articles in this special issue and show how they connect to each of the three developments. On the basis of this discussion, we outline the contours for a more general program of distributed deliberative CSR that enables CSR scholars to incorporate an updated understanding of deliberative democracy theory into their future work.